Tuesday, November 10, 2009
CI Newletter - November 2009
Featured member highlight
This month’s Member in the spotlight features the Federation of Malaysian Consumers Associations (FOMCA). FOMCA is a national umbrella body founded in 1973, which serves as the coordinating, consultative and advisory agency of 13 consumer associations in Malaysia and works at the national and international levels. FOMCA goes beyond the traditional role of strengthening consumer protection in the marketplace through advocacy, lobbying, networking, representation, campaigning and education.
FOMCA represents the consumer interest in policy making and policy implementation in various ministries and agencies such as the Ministry of Domestic Trade and Consumer Affairs, the Ministry of Health, Ministry of Finance, etc. It also advocates a social shift of values from value for money to ‘value for people’ and seeks to empower and educate responsible consumers in the context of a developing country with a growing consumerist society.
Medicines
Concerned about self-medication and consumer non-compliance with prescription advice and the adverse effects of drugs, FOMCA launched the 'Know-Your-Medicines' campaign in the 1980s. It launched the Patient's Charter in 1993 as an educational tool recognising the rights and responsibilities of consumers in the quality use of medicines. One of the key objectives in FOMCA's 2006-2008 project on the Rational Use of Medicines was to promote the quality use of medicines.
Consume less
Last year FOMCA launched a four-year awareness and education campaign called ‘3K’ on the theme 'Change Begins With Me' with the aim to help consumers change their lifestyle and produce more responsible and resilient consumers. Examples include changing to cheaper brands, eating in more than out, reducing luxuries, choosing cheaper hotels, recycling and using more public transportation. FOMCA declared July 16 a 'Buy Nothing Day' as a day for consumers to review and reflect their personal values, especially in relation to consumerism.
Junk Food Generation
As part of the aim to change consumers’ eating habits for more healthy options FOMCA published Cereal Deceptions, a report on the marketing of breakfast cereals to children in Malaysia. FOMCA has been very prominent in CI’s Junk Food Generation campaign to stop the marketing of unhealthy food to children up to 16 years old.
Energy Efficiency
In May this year, Fomca launched a consumer awareness campaign on energy efficiency through a switch website with an online tool that can calculate the costs versus energy efficiency of electrical items and compare claims made by manufacturers. Furthermore, FOMCA called on the Government to make energy efficiency labelling mandatory and introduce a tax incentive for energy-efficient products.
Read the feature
Labels: FOMCA, Marimuthu, NCCC